ciccum
Aiko Sorensen

Aiko Sorensen

Formulation desk

Formula Architecture · Routine Fit

About

Covers how formulas hold together as systems: the interplay of bases, emulsifiers, humectants, emollients, thickeners, preservatives, and actives, and where routine placement actually depends on formula type rather than habit. Writes only what a full ingredient list and its stated function can support.

Reads full INCI listings against stated function before writing a word about texture or performance, comparing emulsifier and thickener choices across a brand's line to see whether a formula's structure matches its marketing. Refuses to describe a product's "feel" without first checking what the base system is doing to produce it, and will not recommend routine order without evidence tied to formula type.

Desks

Contact

editorial@ciccum.com

Published work 3 articles since 2026

  1. The Dose Inside Vital Beautie's New PDRN Drink Tells a Story

    Vital Beautie's new after-procedure drink pairs a tenth of a gram of PDRN, an ingredient whose track record is in injectable skin boosters, with six grams of collagen, an ingredient Korea's food regulator already recognizes at far lower oral doses.

  2. Green Goo's Million Jars Have a Retail Backbone

    Green Goo's million-jar claim does not document a direct-to-consumer success story on its own. Public records show that extensive retail distribution preceded its online pivot, while the channel figures needed to measure DTC performance remain private.

  3. Himalaya Gives Its Turmeric Serum Different Regional Directions

    Himalaya recommends twice-daily use for its turmeric serum in the US, but once-nightly use in India and Europe. The regional pages do not explain whether the difference comes from formulation, labeling, or inconsistent web copy.