Advertising policy
A formula reading has to be independent of who sells the formula. Here is how that independence is kept visible.
Editorial independence
Brand funding, gifted product, lab access and samples are disclosed in the first screen of any piece they touch.
Sponsored content
Sponsored content is labelled in the heading area and is never framed as a formula reading, an ingredient note or a fact check.
Advertising
Brands do not see independent readings before publication. Brand supplied test results are reported as brand supplied, and no ingredient is described favourably in exchange for support.
Links and relationships
Only producer-verified Amazon or brand-owned links declared in the feed may appear. Affiliate relationships are disclosed and marked; links never create price, availability, product schema, paid ranking, or a ciccum store.
